Have you always wanted to start a blog, but don’t really know where to start? Don’t panic.

Starting a blog in itself is not difficult, in fact it is easier than ever, but still it can be confusing. To save you hours of online research and testing against your keyboard, we thought we’d put it all in one guide. Here you will also find our complete checklist with all the step-by-step actions you need to take to launch your first blog.

In this age when we are at the mercy of dancing algorithms and social media that come and go, having your own space is more important than ever.

Starting a blog today allows you to:

• 🗣 Sharing your ideas and passions with like-minded people
  
• 🎯 Building a personal brand (even if you are not an “influencer”)
  
• 💡 Learning digital skills such as online writing, SEO, design, marketing
  
• 💸 In the long run, monetize through affiliate links, products, consulting
  

Whether you want to do it for passion, work or out of curiosity, starting is always a good idea.

What’s a niche?

We are talking about the main theme of your blog: Mexican cooking, personal growth, low-cost travel, how to grow fava beans on the balcony.
The important thing is that you like the topic, that it comes naturally to you to write about it, and that you don’t get bored after two posts.

🎯 Tip: don’t choose the most “trendy” topic, choose something that interests you. There is room for everyone on the Internet, and you will find people who want to read you.📌 Don’t worry too much: you can always change on the way. The important thing is to get started.

Who do you want to read your blog?
Think about what your readers might be like: are they 20 or 50 years old? Are they looking for tutorials, inspiration, opinions? Do they want to learn something specific?

The clearer you have in mind who you are writing for, the more useful your content will be.

💬 Write 2-3 sentences about who you imagine as a typical reader.

What does your blog offer? Why should anyone care?

Write 1-2 sentences that summarize the purpose of the blog. It will help you stay focused, and those who come along to see if they are in the right place.

📌 Example:

“A blog for people who want to launch their first blog from scratch, with clear guides, practical resources and zero fluff.”

Look for other blogs similar to yours and take at least one hour to study them:

• What are they talking about?
• How often do they publish their content?
• What do they look like visually?
  

Not to copy them, but to see what you can do better or differently.

The name is important, but don’t get too stuck.
It has to be:

• Easy to remember
• Connected to your niche
• With a domain available (you can check on Namecheap or GoDaddy)

💡Avoid names that are too long or complicated. Better short and impactful.

In the next part of this guide we start with the practical stuff: domain, hosting, WordPress installation and all the basic settings to get off on the right foot.